Design company of many lines
Polygram – a figure consisting of many lines (Webster’s 1913 Dictionary).
The line is the most basic visual element. Lines are timeless. They can connect two points, indicate movement, spark emotions, and set directions.
In our work, we draw a lot of inspiration from minimalist forms that appeal to the human drive to understand and feel clarity. We start with empathy, we simplify complex ideas, we visualise and put emotion behind it.
We have been operating since 2015. Since then, we’ve worked with pharmaceutical, construction, real estate, and finance companies in both short-term and long-term arrangements.
Less, but better
Dieter Rams, one of the leading industrial designers of the 21st century, is known for coming up with the principle of ‘Weniger, aber besser’—less, but better.
We adhere to that notion. In our work, we strive for clarity in the message. That often means cutting out everything that is considered non-essential.
Context drives the content
Context defines customer experience and filters much of what and how it is said. It describes outcomes, messages, and means of communication.
That’s why every project is unique. Each requires deliberate listening and empathy towards the end user.
Our principles
We are a creative collective driven by a set of shared principles.
Listen
Listen
Empathy is the first step in designing anything.
Create
Create
We conceptualise a better future.
Simplify
Simplify
We focus on signal over noise.
Deliver
Deliver
We remain accountable and transparent.